Basically this new mascara is a gel base formula which claims that it doesnt flake or clump eyelashes. I dont 100% agree with this, although it doesn't smugde it does however clump, i think it might be the brush that does that. The brush has a flexible top which is quite loose which I find hard to work with and the bristles are very long which makes it hard to get to shorter lashes. This product also claims its buildable, I dont find it that good at layering because the more you put on the clumpier it gets. Here is a picture of the mascara in each step as I build it up.
I havent curled my lashes so they look very straight but, as you can see the heavier the application the more clumps.
My lashes didnt look like the ad... fml
I wont buy this again as I like to try different mascaras each time I shop and this one didnt impress me all too much
Please leave me a comment if you have tried this out and liked it or disliked it
xoAlanaox